Stacy London, best known as co-host on fashion reality show “What Not to Wear,” has teamed with Hollywood Fashion Secrets as its style ambassadress.
And what, you’re probably wondering, is a style ambassadress? It’s the chosen one who reveals well-kept style secrets to women everywhere.
Hollywood Fashion Secrets is known for its range of beauty and fashion solutions to help women solve their pesky styling challenges.
Exact details are not finalized, but are expected to include fun and useful how-to-use online videos featuring London sharing style secrets, social media engagement, PR, events, new product development and merchandising.
“We all know the importance of accessories — shoes, handbags, belts and jewelry – to complete an outfit, but what most women don’t know are the tricks of our trade that help us all look perfectly put together,” London said. “Hollywood Fashion Secrets is a company founded by women for women and for more than a decade this team has been dedicated to product innovation to help women solve common, annoying beauty and fashion challenges. They have created a collection of useful, everyday products — expert short-cuts — that empower women to style themselves with ease, which allows them to feel more confident and certain.
“I have a kinship with women who struggle with challenges. My main aim with this collaboration is relating rather than coaching and to serve as a Style Ambassadress who understands and delivers the industry’s best-kept secrets – and some innovative new ones – to help women get ready every day with sureness, positivity and confidence.”
Hollywood Fashion Secrets was founded on a similar share-the-secret idea more than a decade ago when a gaping cardigan was closed with double-sided tape by an industry insider and friend of the founders. This “aha moment” has now led to an array of Style Essential products – a collection of 30-plus items – featuring such must-have products like the Hip Hugger “back-belt” to close the common back-of-jeans gap; Boot Straps for a smooth look when wearing the tuck-in trend; Silicone CoverUp nipple covers important to “deperkify” when going braless or wearing an unpadded bra; Bra Converting Clips to instantly convert the traditional bra into a cross-back style, as well as Deodorant Removing Sponge, Sweater Saver and more.