Pickens has supplied the brick and mortar. Gundy must supply the rest.
The Cowboys and those who support them need to aim higher.
It's time to start winning more games you're not expected to win.
Since the inception of the Big 12, never has OSU finished higher than a tie for second. It also has finished third three times, fourth once, fifth six times and last once.
When Pickens generously forked over millions, this was not his idea of being competitive.
Nor is it Gundy's. Nor should it be.
Nothing written in this column is news to Gundy.
He knows if he can't bring at least a division title to Stillwater, his alma mater will hire someone who can — at any cost.
Gundy should be OK this season.
In 2009, when Boone Pickens Stadium is in all its glory, Gundy will be on the firing line.
It will begin with a home game against Georgia, which could be defending the 2008 national title.
That's when things truly will get down and dirty.