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Starbucks plans comeback of familiar cake slices

Customers should expect higher prices for baked goods, Starbucks says.
BY CANDICE CHOI, AP Food Industry Writer Published: April 2, 2014

— Starbucks is learning that people really like their sliced cake loaves.

The Seattle-based coffee company says it will start bringing back its cake slices in response to customer feedback. The company had been getting rid of the slices that came in banana, iced lemon and pumpkin flavors as part of a staggered rollout of its pricier new baked goods. In their place, Starbucks offered what looked like miniature loaves that cost $2.45, an increase of 20 cents.

Lisa Passe, a Starbucks spokeswoman, said the company realized that “people really like the familiar, sliced cake.” She noted that the cake slices will carry the higher prices.

Associated Press