Schultz said he was optimistic about the coffee chain's future in China, even though economic growth is slowing while competition from local brands is heating up. The company has been operating in China for 13 years, with 850 stores in mainland China.
"We've built the kind of business that has garnered a fair amount of trust from multiple constituencies in China," Schultz said. "I think the market is large enough for many people, and I think we have a unique opportunity to maintain our leadership position."
"Success is not an entitlement anywhere in the world," he said. "Certainly not in China. You have to earn it, and earn it every day."
U.S. companies are increasingly turning to Asia for growth. Starbucks has said that China is expected to surpass Canada to become its second biggest market after the U.S. within the next couple of years.