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Static: Netflix rises and takes 'The Fall'

George Lang: On Tuesday, Netflix stakes a substantial claim with its full-season exclusive premiere of BBC2's “The Fall,” starring Gillian Anderson of “The X-Files.”
BY GEORGE LANG Published: May 27, 2013

Furthermore, series such as Kenneth Branagh's “Wallander,” which returns next year with three concluding episodes, have found new life and bigger U.S. audiences thanks to Netflix and Amazon Prime.

And given the recent uptick in Anderson's profile — the former Agent Scully has appeared on “Hannibal” this season and will show up in the new NBC series “Crisis” during the 2013-14 season — Netflix' acquisition of “The Fall” was a no-brainer.

But now, the streaming services are starting to see British series as a growth area for exclusive deals — witness Amazon Prime's arrangement for exclusive streaming rights to “Downton Abbey.”

When “The Fall” premiered earlier this month in the U.K., it garnered the largest audience for a British series debut in five years.

Without question, Netflix and Prime will be closely watching the numbers for overseas series as both services jockey for fresh content to feed their streams.