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Static: Streaming video changes how series go to syndication

George Lang: Last month, CBS announced a multi-tier rollout for reruns of “The Good Wife,” its popular legal drama starring Juliana Margulies, Chris Noth and Alan Cumming that began with Amazon Prime.
Oklahoman Published: April 22, 2013

In addition to Netflix' expansion into original programming, the next few years will likely be an exciting and potentially contentious time for the acquisition of beloved syndicated series. While some 1990-2000s powerhouse syndicated titles with 200-plus episodes such as “Everybody Loves Raymond” and “Frasier” are available on both Netflix and Prime, big revolving investments such as “Friends” and the aforementioned “Seinfeld” are still absent. A handful of non-sequential “Seinfeld” episodes drift around on the less-populated Crackle service, but nowhere close to a complete, start-to-finish show about nothing.

But the CBS rollout of “The Good Wife” is likely the shape of things to come. As the streaming services add subscribers, the stakes will get higher, and the road to eventual broadcast arrival for many syndicated services could take more twists.