That corporate relationship between Sundance and AMC points out a sharp difference between how the channels are deploying their original series. AMC generally waits to push the most recent season of their series onto the streaming services until just before the next season starts: the fifth season of “Mad Men” arrived on Netflix just before the sixth season began earlier this month. Last year's episodes of “Breaking Bad” are expected to follow suit just before the series' concluding episodes begin on Aug. 11.
There are pluses to both releasing styles, and it remains to be seen how Sundance will roll out its current new series, “Rectify,” created by Ray McKinnon and overseen by much of the “Breaking Bad” production team. But this is a viewing model that is still in its infancy, or at least its toddler phase. It could take many forms as it grows up.