Gwen Stefani is no stranger to multitasking, juggling her music career — she's wrapping up a new album with No Doubt — and her fashion projects, which include the debut of the newest Harajuku Mini collection at Target next week.
But, Stefani says, it's her sons that mostly keep her on her toes. Some days, running Kingston, 6, and Zuma, 4, back and forth to school, doing homework and tucking them into bed seems to take up the biggest part of her day.
"I like to be with them whenever I can, of course," the 42-year-old singer-designer says.
Her mother was very hands-on, and Stefani says that's what she's striving to do. Some of her favorite memories include wearing Holly Hobbie bonnets and velvet dresses with lace collars that her mother made for her.
"Growing up, I had a really amazing mom who was really creative. She made stuff for every holiday, and I learned how to sew. ... She has really good style — and I feel like my parents let me be creative — but they'd always check my skirt length," Stefani says. "They were strict."
Stefani has been designing her LAMB line for women for nine years, so, she says, this collaboration on a children's line came pretty easily because she knows the design and manufacturing process, has more ideas than she knows what to do with, and has learned to edit herself for a clear, consumer-friendly message.