After serving as a sideline reporter for ABC's No. 1 game in 1981, he jumped to CBS in 1982, working as an analyst on Big Eight, Southwest Conference and SEC games.
“I never got comfortable on the sidelines,” Davis told The Oklahoman in 1982. “It's the worst seat in the stadium. The problem is when you get a story down there, it needs to be presented immediately. You're at the mercy of the producers.”
In 1982, Davis also began a stint as host of “The Barry Switzer Show.”
Family and business obligations forced Davis to retire from sportscasting, although he made a return in 1996 as a midseason replacement for Eric Dickerson on FSN's Big 12 telecasts.
“I was having the time of my life watching my son play,” Davis said of Bo Davis, then a Jenks High School quarterback.