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Study: College freshmen trading kegs for careers

Associated Press Published: January 30, 2013
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For the first time ever, an annual survey of college freshman has found that first-year students are more focused on their job prospects than their party plans.



According to the "2012 Freshman Norms report," conducted by UCLA's Cooperative Institutional Research Program (CIRP) each year since 1966, only 33 percent of college freshman reported drinking beer in 2012, down from 35.4 percent in 2011 and far lower than the 73.7 percent who were knocking back drinks in 1982, when many of their own parents were in college.

The study also found that an all-time high of 87.9 percent of freshman said that they were attending college "to be able to get a better job," a stark contrast to students in 1976, when just 67.8 percent of freshman said that job prospects played a part in their decision to go to college.

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