Fashion Matters

NewsOK | BLOGS

Study rates attractiveness of men with whiskers

Linda Miller Modified: May 6, 2014 at 9:25 am •  Published: May 6, 2014
Advertisement
;
David Eulitt/ Kansas City Star Dane Casey, right, barber at the Calico Beard & Mercantile in Kansas City, Mo., uses clippers to trim the beard of client Jason Domingues.
David Eulitt/ Kansas City Star Dane Casey, right, barber at the Calico Beard & Mercantile in Kansas City, Mo., uses clippers to trim the beard of client Jason Domingues.

Here’s an interesting story on men’s facial hair.

By Dugan Arnett/Kansas City Star

Just as millennials are beginning to get comfortable with this new follicle-based fad, science has to go and get in the way.

In an Australian study published recently in the journal Biology Letters, researchers asked women to examine four types of photos – men with beards, clean-shaven men and men with light and heavy stubble – and rate their attractiveness.

What they found was that, when beards were rare in the photos, women found them to be more attractive. When they were plentiful, the opposite was true.

“(The study) suggests that beard styles are likely to grow less attractive as they become more popular,” Rob Brooks, who was part of the research team, wrote in a piece for theconversation.com. The study’s findings are noteworthy, given that the beard seems to be the trend du jour among many 20- and 30-something men.

The beard has become as ingrained in hipster culture as flannel and skinny jeans.

From unkempt to closely cropped and everything in between, in Kansas City, Mo., at least, young men seem to boast more cheek and chin hair than an episode of “Game of Thrones.”

The “Duck Dynasty” clan has shot to fame thanks in no small part to their extravagant facial foliage. Last year’s Boston Red Sox and their “Fear the Beard” movement marched all the way to a World Series title. And last summer, Procter & Gamble, which owns Gillette, acknowledged razor sales were falling, as did Energizer, which said its Schick men’s razor sales were off 10 percent.

In a recent interview with Esquire Magazine, meanwhile, the actor Tom Hardy compared cutting off his beard to removing his testicles.

Read the rest of the story here.