Stylists' star-making, brand-building power feted

Published on NewsOK Modified: March 15, 2013 at 6:38 am •  Published: March 15, 2013
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Not only do stylists keep celebrities perfectly put together, they know the fashion world's top designers and can get them to custom-make clothes for their big-name clients, as list-topper Leslie Fremar did with Witherspoon's Louis Vuitton gown at last month's Academy Awards. Stylists are catalysts for lucrative partnerships between celebrities and luxury brands, which can elevate the profile of each.

"A dress they put on an actress that becomes talked about will set a fashion trend for the next year, or it'll drive what buyers are buying for major department stores," said Janice Min, editorial director of The Hollywood Reporter. "The decisions made by this small group of women and men in this room amount to millions if not billions of dollars' worth of business in the next year."

Jimmy Choo chief executive Pierre Denis said Hollywood's influence continues to grow globally. No ad campaign or editorial layout can match the impact of the right piece on the right person, and "the stylists, in the end, are the ones actually making style of the actresses," he said.

Though these stylists broker million-dollar looks — and deals — they still mostly operate behind the scenes, and on their own. The Hollywood Reporter luncheon, held for the first time last year, is a rare gathering.

For stylist Tara Swennen, who counts "The Big Bang Theory" star Kaley Cuoco among her clients, it was a chance to celebrate her work with her colleagues.

"We don't have a union or anything like that yet," she said, "so it's sort of nice to have something cohesive."

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AP Entertainment Writer Sandy Cohen is on Twitter: www.twitter.com/APSandy .

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Online:

www.hollywoodreporter.com