Stylr app is Wal-Mart tech lab's latest buy

Published on NewsOK Modified: June 17, 2014 at 6:21 am •  Published: June 17, 2014
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NEW YORK (AP) — Wal-Mart Stores Inc.'s innovation lab is diving deeper into mobile apps with another acquisition.

The latest purchase for @WalmartLabs is Stylr, a mobile app that allows shoppers to find clothes in nearby stores.

Terms of the deal were not disclosed.

Stylr is @WalmartLabs' 13th acquisition in the past three years. The purchase is the latest effort by Wal-Mart, the world's biggest retailer, to develop new digital tools to help create a seamless shopping experience for shoppers who are increasingly jumping back and forth from stores and their mobile phones.

Wal-Mart CEO Doug McMillon, who took the helm in February, vowed Wal-Mart would pick up the pace in technology in his address earlier this month at the company's annual shareholders meeting.

"It is important that we all understand the shift that has happened in technology and retail, what it means for us, and what we're doing to win," said McMillon. "People now spend more time on digital devices than they do watching TV. A lot of times, they're doing both at the same time."

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