By mixing jaw-dropping goals with a growing list of brushes with controversy, Luis Suarez divides opinion like perhaps no other player in world soccer.
Since 2010, Suarez's has bitten two opponents, racially abused another and become vilified globally for a cynical handball on the goal-line during a World Cup quarterfinal. There's also his penchant for diving that infuriates spectators and opposition managers alike.
There are days, though, when fans are left shaking their heads not because of his misdemeanors but for his outrageous moments of brilliance on the field.
On Thursday, the Uruguay striker was being compared with the likes of Cristiano Ronaldo and Lionel Messi — and hailed as arguably the greatest striker in Liverpool's history — after a scintillating four-goal display against Norwich in the Premier League.
One of his strikes was an audacious 45-yard volley. Another was a bobbing, weaving run that ended with a fierce drive into the far corner. Another was a curling free kick from 25 yards.
"They were all wonder goals, not just tap-ins," Ian Rush, Liverpool's all-time top scorer, said. "You have to compare him with Messi and Ronaldo."
Another striker idolized at Anfield, Robbie Fowler, added jokingly on the BBC: "I love him but I'm also starting to dislike him because he's making all the ex-Liverpool strikers look very average."
Liverpool has been blessed with brilliant strikers down the years. There was Roger Hunt in the 1960s, Kevin Keegan, "King" Kenny Dalglish, Rush and John Aldridge in the '70s and '80s, and Fowler in the 90s.
This century, The Kop has grown to adore Michael Owen and Fernando Torres but rarely has Anfield's collective breath been taken away quite like it was on Wednesday.
"At times it's just a case of getting the ball to him and letting him produce," Liverpool midfielder Joe Allen said. "His goals came out of nothing, really."