A: Locally, Saxum created the U.S. of Energy map, the first data visualization piece of its kind to comprehensively detail our nation's vast and diverse energy portfolio. The piece reached more than 200,000 unique users on Twitter alone. During the second quarter, 20 percent of all Web traffic to Saxum.com was directed to our blog post about the project. Nationally, Panera's recent “Live Consciously, Eat Deliciously” commercial illustrates the company's larger impact from its daily route through a Rube Goldberg machine, demonstrating a unique form of storytelling both in execution and conversation. GE, Kraft and the NBA (especially when they are featuring OKC's own Russell Westbrook) are other big brands that are doing it right.
PAULA BURKES, BUSINESS WRITER