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Sunflower natural grocery opening soon

The first Sunflower Farmers Market in the state, at NW 63 and May Avenue, opens Wednesday, Aug. 31. The store focuses on natural and organic foods at ‘silly prices.'
BY JENNIFER PALMER Published: August 12, 2011

The store's location was most recently used by Ballenger's Furniture; other former tenants include Comp USA, Homeland and Safeway.

It's the first Sunflower Farmers Market in Oklahoma, but Steve Black, vice president of marketing and IT, said the company is scouting other state locations.

Competition nearby

With an Akin's Natural Foods Market across the street and a new Whole Foods Market under construction about a mile away at NW 63 and Classen, competition in the organic and natural grocery market is stiff.

But Sunflower Farmers Market appeals to a different customer than Whole Foods, Black said.

“There's a big difference in the Whole Foods consumer and our consumer,” Black said.

Alison Oshel, director of community redevelopment for the Greater Oklahoma City Chamber, said it wasn't until the Whole Foods announcement that other grocery chains became interested in our market because it showed our shoppers are receptive to new concepts.

One of the most sought-after grocers, Trader Joes, has finally agreed to look into the Oklahoma City market, she said.

“Traditionally, grocers weren't interested in Oklahoma City because Walmart held such a stronghold,” she said. “I think we have opened doors with Whole Foods.”