NEW YORK (AP) — A team owner who helped bring an outdoor Super Bowl to a cold-weather site wants the game in the New York-New Jersey area every 10 years.
Jonathan Tisch, a co-owner of the New York Giants and co-chairman of the Super Bowl Host Committee, said Monday the title game between the Seattle Seahawks and Denver Broncos is expected to generate $550 million to $600 million for the region. He insists cold-weather sites can handle football's biggest event.
"This is a legacy that will live beyond the game itself," Tisch said. "For years to come, young people, men and women will feel this game was important for the region. And hopefully, when we do all the tallying in the weeks to come, the other 30 owners will say to themselves, if there is a chance to do this again, Super Bowl 48 in New York and New Jersey was a huge success. Let's try to do this once every 10 years."
Giants co-owner John Mara smiled as soon as Tisch finished his statement at a news conference by the host committee to kick off Super Bowl week.
"Let's get through this one first before we start talking about that," Mara said.
Jets owner Woody Johnson believes the ability of the region to handle the game might crack the "ice barrier" for other cold-weather cities to host the game, such as Denver.
"I think football should be played outside," Johnson said. "That's where every other game is played. There is no reason a Super Bowl should not be played there as well."
Host committee chief executive All Kelly ran off a laundry list of accomplishments by the committee. He said about 65,000 people plan to use mass transit to get to Sunday's game in East Rutherford, N.J., making it the first mass transit Super Bowl. He added that $11 million has been raised to improve after-school facilities in New York and New Jersey, with the Mara, Tisch and Johnson families each giving $1 million.
Since NFL owners approved the bid by the Giants and Jets to host the game in May 2010, Kelly said the host committee's community outreach program has helped collect 420,000 pints of blood, planted 27,000 trees and collected more than 70,000 coats among its major projects.
Now comes the home stretch. It's Super Bowl week and there will be events, news conferences, parties and attractions that are expected to bring 400,000 people to the region for a championship that seemingly won't be played in snow, according to the latest forecasts.
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