Super Bowl coverage: NBC rolling out a hefty lineup

by Mel Bracht Modified: January 30, 2009 at 4:43 am •  Published: January 30, 2009
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"You look for a mix,” NBC executive producer Michael Weisman said. "We have to appeal to the hardcore football viewer who watches ‘Football Night in America’ and ‘Sunday Night Football’ all year. Then there’s an audience that is less familiar with football and we have an obligation to tell them some of the back stories.”

Similar to its Olympic coverage, NBC is pledging to keep its feature stories short and to the point.

Among the features planned are segments on coach Ken Whisenhunt, quarterback Kurt Warner, and receivers Anquan Boldin and Larry Fitzgerald of the Cardinals, and coach Mike Tomlin, strong safety Troy Polamalu, linebacker James Harrison, defensive coordinator Dick LeBeau and quarterback Ben Roethlisberger of the Steelers. Patriots coach Bill Belichick will analyze the teams, and Harrison will provide tips on how to contain Fitzgerald.


by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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Super Bowl XLIII: Madden, Michaels on the call
Following NBC’s pregame hoopla, viewers should be treated to solid play-by-play from Al Michaels and John Madden, the NFL’s best broadcast duo. Andrea Kremer, Alex Flanagan and Bob Neumeier will be reporters.

Madden will be calling his 11th Super Bowl and Michaels his seventh. The pair will be working their third Super Bowl together, having broadcast two for ABC — Tampa Bay’s 48-21 victory over Oakland in Super Bowl XXXVII and Pittsburgh’s 21-10 victory over Seattle in Super Bowl XL. They hope there will be many more to come.

"I’d like to be back in three, six, nine, 12, 15 years,” Michaels said. "You can’t do enough of these. This is the essence of why any of us get into this business.”

Said Madden, who coached the Oakland Raiders to a victory in Super Bowl XI, "It doesn’t get any better than this. These are always the biggest years you do when you end up with a Super Bowl.”

The pair will have the opportunity to introduce the surprising Arizona Cardinals to a huge national TV audience, annually the year’s biggest.

"Nobody could have anticipated the Cardinals in the Super Bowl,” Michaels said. "We know about the Kurt Warner story and Larry Fitzgerald has become a megastar almost as fast as anybody that I can recall. I can’t wait. This is going to be a lot of fun.”

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