Superman-Wonder Woman kiss sparks sales

Oklahoma City stores report sales increase for “Justice League” No. 12
by Matthew Price Published: September 7, 2012
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What a kiss! Comic book retailers across Oklahoma report that “Justice League” No. 12, featuring a kiss between superheroes Superman and Wonder Woman, charged up sales for the title.

This is the beginning of a new romance, DC Comics has said, that will have reverberations in DC Comics going forward.

Joey Belden, of Atomik Pop, 7884 S Western Ave., said the Superman-Wonder Woman smooch nearly doubled his store's sales on “Justice League.”

“A lot of people we haven't seen before did come in for the Superman-Wonder Woman kiss,” he said. “As long as they tell a solid story, that's all that really matters to me.”

In previous continuity, Superman, aka Clark Kent, had been married to Lois Lane. In the “New 52” relaunch, Superman is single, allowing writers and artists to explore possible romances for the character.

“It was like a day surge of people coming in and talking about it,” Belden said.

“Justice League” is written by Geoff Johns and drawn by Jim Lee.

Brian “Buck” Berlin of New World Comics, 6219 N Meridian Ave., said longtime fans seemed less impressed than newcomers by the kiss.

“It's not the first time it's ever happened,” he said, referring to times before “The New 52” when the characters were romantically involved.

Consistent seller

“Justice League” is one of New World's top 5 selling books each month, Berlin said.

“It's one of the best-selling DC titles, but I don't think that has anything to do with Superman and Wonder Woman,” he said.

“We sold just a few more than I normally would. It sells so very well anyway, there wasn't too much room for growth.”

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by Matthew Price
Features Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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