Jeff Kukuk is so devoted to the Sooners he will not attend Saturday's Bedlam game at Boone Pickens Stadium in Stillwater.
It has nothing to do with Oklahoma being the visiting team, knowing Oklahoma State fans might choose some choice words to remind him he's not in Norman. Kukuk's reasoning is if he's at the stadium history says the Sooners probably will lose.
Rooting for the Cowboys and Sooners can be a religious experience for some, so much so some fans adhere to superstitions or rituals.
Kukuk, from Perry, said the Sooners are 1-3 when he's attended Bedlam.
His first game was OSU's 12-0 win nearly two decades ago that ended a 19-year Cowboys' drought. He also attended OU's back-to-back losses when Les Miles was OSU's coach in 2001 and 2002. The only game he attended the Sooners won was the 2000 game in Stillwater.
"Even that year I turned my back and watched on the Jumbotron as Derrick Strait tipped away the winning TD pass," Kukuk said. "I was there when Rashaun Woods was still open. The last seven years I've watched at home on my TV and OU has won every game. I will never go to another Bedlam game."
Larry Sumpter is a converted OSU fan. Growing up his father, brothers, cousins, almost everyone he knew, were die hard Sooner fans. He attended a few OU games. But when deciding his major, he realized OSU best met his professional goals.
Sumpter attended OSU for four years and lived in Stillwater another three years. He now bleeds orange and follows all OSU sports teams, including the equestrian team. He's so devoted to the Pokes he has a strange ritual.
"It may sound crazy but I talk to my OSU flag before every game," Sumpter said. "I wear the same shirt every week as long as we're winning. If we lose I change shirts for the next game.
"I was out of town when we played Nebraska. I didn't have my lucky OSU shirt on and we lost. And I always post the OSU fight song on Facebook on game day."
Some rituals involve family traditions. The Johnsons in Dallas put up Christmas lights every year on Thanksgiving Day. They only use red and white bulbs. Obviously, they're Sooner fans.
Each school's colors are a hot-button topic.
"Crimson and cream? Really?" said Stephen Jones. "Is cream even a color?"
Lonnie Page said: "I don't own anything orange. Nothing in my house is orange. No orange clothes. Not for me or my boys or my wife. I don't even drink orange juice."
Part of Bedlam is the heated debates between the two fan bases. Responding to an online question on newsok.com many fans simply wanted to make predictions.
"I have a theory the strongest team usually wins," said Kevin of Plano. "This year the strongest is wearing orange."
Joel, of Oklahoma City, said the term Bedlam is a misnomer in football.
"OSU fans would like to believe there's some type of rivalry but OU has dominated this series so much there just isn't one. Seven wins in a row by one team, you don't have a rivalry. You have an annual beat down. It should be a decent game this year. But if OU plays to their potential the Sooners will win."
The Cowboys are favored for the first time in the Bob Stoops era but one OSU fan, Gary, from Oklahoma City, knows the series history
"I have a superstition I'm afraid that if my team shows up to the Bedlam game wearing either orange or black they're going to lose," Gary said. "I'm hoping this year is different.â€