The Swon Brothers didn't win “The Voice,” but the parting gifts — from national television exposure and a working relationship with Blake Shelton to a new car and a chance to perform with Bob Seger — were pretty sweet.
Muskogee musicians Colton, 24, and Zach, 28, Swon came in third place Tuesday on the Season 4 finale of the hit reality singing contest. The show's youngest contestant, 16-year-old Texan Danielle Bradbery, a fellow Team Blake contender, won the grand prize of a recording contract. On Wednesday, she signed with Big Machine Label Group, joining the ranks of Taylor Swift, The Band Perry and Season 3 “The Voice” winner Cassadee Pope.
Pop-rocker Michelle Chamuel, representing R&B/hip-hop hit-maker Usher's team, was this season's runner-up.
“I want to say to these girls that I will gladly lose to either one of them, that their hearts are a heart of gold, and that's why. Not just ‘cause they're awesome talents, but because of their hearts,” Colton Swon told the fellow finalists Tuesday during the live finale.
Although Bradbery was the frontrunner, host Carson Daly indicated that all three finalists had won their share of hearts.
“We had unprecedented voting, and on iTunes, every single one of our finalists hit the top 10 on the singles chart. In fact, more than half the songs on the top 10 are occupied by our finalists. That's a first in this show's history,” Daly said Tuesday.
The Swon Brothers weren't the first duo in the popular reality show's run, but they were the first pair to reach the live playoffs, much less the finals.
“Whether they come out as the winner of ‘The Voice' in their eyes and in our eyes, they've already beat all the odds and won,” said their father, Kelly Swon, by phone last week. “They've represented themselves and Oklahoma well.”
For Shelton, an Ada native and Tishomingo resident, Bradbery's victory marked his third straight win as a coach on “The Voice,” following his successful mentorship of Pope and Jermaine Paul.
“Man, I don't give a crap honestly about a three-peat. I don't,” Shelton said Tuesday, which was his 37th birthday.” It's about this year, and that's all I'm focused on. I think that Danielle and The Swon Brothers have done their work, and you know what, so has Michelle. I mean, everybody at this point in the competition has done everything they need to do and they should be commended.”