As the time approaches for me to gas up the car and point it South By Southwest, I'm going through a survival checklist for making it through this year's Buffalo Lounge in Austin without face-planting in the middle of Sixth Street. It is an endurance test, and I am in training.
This Tuesday through Thursday, I will be at Friends, 208 E 6, doing live coverage of the Oklahoma Film and Music Office's Buffalo Lounge, shooting episodes of Static, Tweeting and filing daily news stories from the event, all sponsored by CNGNow.com. Dave Morris and I will be shooting these new Static performances and uploading them as quickly as possible, so even if you stay home and defer SXSW for another year, you can still experience the great performers at the Buffalo Lounge interact with me, Dave and several of the performers on static.newsok.com/sxsw.
Most people I know are getting on the road early on Tuesday to get through the (theoretically) seven-hour drive, endure the expanding snarl of Austin traffic, throw their gear down and head to the club. Tired? Well, caffeine up or partake of the Buffalo Lounge's new juice bar to keep energy at peak levels for the next eight hours, so start out at 4 p.m. with the Oklahoma Film + Interactive + Music event. Hosted by the OKPOP Museum and the Woody Guthrie Center and Archive, the three-hour show will feature performances by Modern Rock Diaries, Desi and Cody, Wink Burcham with Jesse Aycock. After a short refueling break, head back to the stage for the CNGNow.com-sponsored Okie Soundcheck at 8 p.m., featuring O Fidelis, Black Canyon, Mont Lyons, Pretty Black Chains, DEERPEOPLE, Josh Sallee, Daniel(s), and Chrome Pony. Then you can fall down.
By Wednesday morning, most Buffalo Loungers will be able to tell if they've been wearing good shoes, because this is a standing marathon. Wear something comfortable, and like they tell people in boot camp, don't lock your knees, because it all starts again at noon Wednesday with the “Sax, Clogs & Rock-N-Roll” set featuring the Damn Quails, Scales of Motion, the Panda Resistance, BrotherBear, Feathered Rabbit, S/Awesome, and Denver Duncan with Jabee. Then ACM@UCO commands the proceedings for its 8 p.m. showcase with Defining Times, The Boom Bang, The Non, Horse Thief, Broncho, and Stardeath & White Dwarfs, leaving you to stumble out at 2 a.m. with a pleasant ring in your ears.
Austin has great street food at any time, and during SXSW it is bountiful — stay nourished or the face-plant will happen. You do not want to fall out before the Buffalo Lounge's final day, beginning at noon Thursday with the ACM@UCO Music Day, featuring Painted Wolfe, Fos, Day One, Brianna Gaither, Gum, paperscissor, The Rockettops, and Of the Tower. The Buffalo Lounge wraps perfectly with the Oklahoma Showcase, featuring Green Corn Revival, Junebug Spade, Fiawna Forte, Jacob Abello, JD McPherson, and OK Sweetheart.
Stay healthy, stay strong and keep your ears open. I might need a few days of rest and fluids afterward, but the videos, Tweets and Static episodes at static.newsok.com/sxsw will be proof that the entire endurance test will be worth it.
I have seen the future of rock ‘n' roll and its name is Grimes. Quebecois Claire Boucher's future-shock electro-pop on her third Grimes album, “Visions,” might feel like an act of abrasion at first exposure, but Boucher is a candy-coated melody machine.