BELLEVUE, Wash. (AP) — T-Mobile said Tuesday that its fourth-quarter loss more than doubled as the company spent more to lure in new customers.
The company, which is controlled by Germany's Deutsche Telekom AG, added 1.65 million net new customers during the recent quarter, raising its total for the year to 4.4 million.
The quarter's total included 869,000 long-term, good-credit customers. And of that number, 800,000 were related to phones while 69,000 stemmed from tablets and other kinds of mobile devices.
These so-called post-paid customers are more lucrative and stable for wireless carriers. Elsewhere in the wireless industry, these are known as contract customers, but T-Mobile ended traditional two-year contract requirements when it introduced new pricing plans in March 2013.
T-Mobile has been working to take customers away from larger carriers such as Verizon and AT&T. During the recent quarter, the company began offering free data and texting abroad, along with a limited amount of free data each month for tablet owners.
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