NEW YORK (AP) — Deal hunters have a new online option: This week, off-price retailer T.J. Maxx has quietly begun letting its customers shop online.
Off-price retailers like T.J. Maxx buy excess clothing and home goods from other merchants and sells them at about 20 percent to 60 percent off regular prices.
Few mainstream off-price retailers have full-featured e-commerce sites since the brands that they work with are often reluctant to broadcast the discount prices online. But that view is dissipating, said RBC Capital Markets analyst Howard Tubin, particularly as off-price flash-sale websites Gilt and Rue La La become more popular.
"I think it's a great move for (T.J. Maxx)," Tubin said, saying it will be a good source of added sales.
The company's website, tjmaxx.com, also works on tablets and smartphones, said Doreen Thompson, TJX Cos.' vice president of corporate communications.
Customers can return most merchandise purchased online at any of the company's more than 1,000 T.J. Maxx stores or ship it back, she said.
The launch of the website had been expected this fall. An e-commerce website is a way to attract customers that don't already shop at T.J. Maxx, as well as giving existing customers an ability to shop "24/7," said TJX CEO Carol Meyrowitz on the company's most recent earnings conference call in August.
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