NEW YORK — Taco Bell is taking another jab at McDonald’s in a new ad for its breakfast menu.
The fast-food chain will begin airing a TV spot that is set to the tune of “Old MacDonald Had a Farm” and shows a man who has been eating Egg McMuffins since 1984. After trying Taco Bell’s breakfast, the man trims his mullet, switches to tighter pants, gets a smartphone and takes down his “Loverboy” poster. It’s a follow up to another ad that featured real-life men named Ronald McDonald professing their love of Taco Bell’s breakfast (notably, the men were paid to appear in those spots). If Taco Bell seems fixated with McDonald’s, it’s because McDonald’s has 31 percent of the fast-food breakfast market.