Taco Bell escalates breakfast war vs. McDonald's

www.usatoday.com Published: April 7, 2014

McDonald's is starting to look like Taco Bell's private punching bag, according to USA TODAY.

Monday afternoon, the feisty Mexican fast-food chain, eager to attract attention -- and customers -- for its new breakfast platform, will release yet another commercial that makes McDonald's the butt of its running breakfast joke. This time, McDonald's gets skewered in a lampoon version of the song "Old MacDonald Had a Farm."

While the Taco Bell ads seem like fun and games, they are very pointed attempts to steal attention -- and market share -- from the incredible lock that McDonald's has on the $50 billion fast-food breakfast business. For Taco Bell, it's all about garnering attention and social media buzz. For McDonald's, it's a tricky marketing decision about whether to ignore or respond to Taco Bell's high-profile sucker punches. Last week, in a rare move, McDonald's announced it was offering free, small coffees during breakfast hours at participating domestic McDonald's locations, USA TODAY reports.

See this story on www.usatoday.com

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