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Taco Bell to launch Cool Ranch tacos March 7
The Associated Press | Published: February 18, 2013 | Modified: February 18, 2013 at 6:22 pm
Creed said Nacho Cheese was chosen as the first variety last year because it's the most popular Doritos flavor, while Cool Ranch is second-most popular.
Creed said Frito-Lay, which is owned by PepsiCo Inc., had to build special equipment to make the taco shells, which use a special formula to make them crunchier and are dusted with Doritos flavoring. He noted that the advantage of Doritos Locos Tacos is also that it's a proprietary brand; competitors can't respond because there are no other corn chips that are so widely known.
Taco Bell is owned by Yum Brands Inc., which also owns KFC and Pizza Hut.