"Taco Tuesday is hugely important to us," Middleton said. "We have owned the trademark since 1989. It's a brand icon for us. It's mentioned in conjunction with Taco John's — that and potato ole's."
Middleton said "Taco Tuesday" was first used by the chain in February 1982. But a Laguna Beach, Calif., restaurant, Tortilla Flats, owns the website www.
U.S. Patent and Trademark Office records confirm Taco John's registered the Taco Tuesday phrase in 1989 -- and that the Trademark applies in all states except New Jersey.
A manager at the Tortilla Flats who declined to give his name responded they own the trademark for Taco Tuesday, and that disputes over usage of the phrase are well-known within the restaurant industry.
Casey Cornett, who works downtown with Brenda Jones Public Relations, said he doubts the move by Taco John's will hurt the weekly special at the Iguana Mexican Grill.
Cornett said he doesn't believe the phrase belongs to any one restaurant after seeing numerous businesses using the term via Twitter hash tags.Food Dude: Taco monkeys and Tuesdays always get me down