"It's like comfort food," said Barry Stagg, chief communications officer at Sync Beatz. "I think Tamagotchi brings back good memories. When we were at the Licensing Expo last year, the first thing that people who came up to us and saw what we were doing tended to do was smile. I think there's an openness to build on Tamagotchi's brand equity."
That means Sync Beatz plans to leverage "Tamagotchi L.i.f.e." as more than simply a sentimental app. The company plans to launch a "Tamagotchi L.i.f.e." product line later this year with clothing, furnishings and accessories slathered with Tamagotchi imagery.
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