Tamagotchi returns: Electronic pet reborn as app

Published on NewsOK Modified: February 14, 2013 at 12:57 pm •  Published: February 14, 2013
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Sales of the toy have cracked the 78 million mark, and Tamagotchi paved the way for such virtual obsessions as "The Sims," ''FarmVille" and "Skylanders." The executives at Sync Beatz think Tamagotchi's "sweet 16" is the prime time to relaunch Tamagotchi for nostalgic 20- and 30-somethings, as well as a new generation.

"It's like comfort food," said Barry Stagg, chief communications officer at Sync Beatz. "I think Tamagotchi brings back good memories. When we were at the Licensing Expo last year, the first thing that people who came up to us and saw what we were doing tended to do was smile. I think there's an openness to build on Tamagotchi's brand equity."

That means Sync Beatz plans to leverage "Tamagotchi L.i.f.e." as more than simply a sentimental app. The company plans to launch a "Tamagotchi L.i.f.e." product line later this year with clothing, furnishings and accessories slathered with Tamagotchi imagery.

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Follow AP Entertainment Writer Derrik J. Lang on Twitter at http://www.twitter.com/derrikjlang

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Online:

http://tamagotchilife.com