Target ups game on organic, sustainable products

The nation’s second-largest discounter has hand-selected 17 of the leading natural, organic and sustainable brands that already sell to its stores and has challenged them to come up with new products or new twists.
By ANNE D’INNOCENZIO, AP Retail Writer Modified: April 9, 2014 at 9:47 pm •  Published: April 10, 2014
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Retail update

Target adds natural, organic items

— Target is upping the game on organic and sustainable products.

The nation’s second-largest discounter has hand-selected 17 of the leading natural, organic and sustainable brands that already sell to its stores and has challenged them to come up with new products or new twists. As a result, an exclusive collection of more than 120 items like nonaerosol air freshener and bleach-free baby diapers have been hitting shelves since last month.

The products, which are being produced by such names as Chobani, Method and Seventh Generation, will range in price from $1.99 to $24.99, and will span across baby, beauty, grocery, health care and household items. Half of the products will be new, while the remaining will be extensions of an existing product line like a new scent or a new flavor.

The collection includes Method’s nonaerosol air freshener that’s powered by air, bleach-free cotton baby diapers from Seventh Generation, breakfast sandwiches from Evol Foods, and smoothies from Plum Organics. They will be exclusive to Target for at least six months, the retailer said. The complete collection will be available by September.

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