FLORHAM PARK, N.J. (AP) — Tim Tebow came to Broadway in March as a backup, already a bona fide star.
NFL fans nationwide caught sight of him on TV last season, leading the Denver Broncos to one improbable comeback after another and then into the playoffs. His force-of-nature style was the talk of the league, with fans "Tebowing" at games and parties, in their offices and living rooms. When actor Robert Downey dropped to a knee and bowed his head in prayerful pose at the Oscars, everyone was in on the joke.
Then Gotham and the Jets beckoned — along with the tantalizing prospect to build his brand further and someday take over from Mark Sanchez as quarterback of one of the league's highest-profile teams. With the Jets 2-2 coming off a disheartening 34-0 loss to San Francisco, scores of disappointed New Yorkers are ready for a change, ready to find out if they got a fierce competitor, as advertised, or a publicity stunt.
And they wonder why "Tebow Time" shouldn't start on Monday night against the undefeated Houston Texans.
He may be wondering the same thing. The easy smile that was Tebow's trademark when he arrived seven months earlier isn't flashing quite so much lately.
"It's just frustrating to lose, and to lose like this," Tebow said quietly in the Jets' locker room Sunday after the 49ers game.
Jets coach Rex Ryan and new offensive coordinator Tony Sparano kept their plans for Tebow and the wildcat package under wraps, even as the starting offense failed to score a touchdown in the preseason. Now, with the offense still sputtering under Sanchez, it seems clear that Tebow needs to be a bigger part of things, and right now.
Tebow has played in just 31 of the Jets' 257 offensive snaps through four games, including only seven Sunday. He has lined up at quarterback a few times, as a fullback at others and even gets to block as the personal punt protector. He also went out for a pass at Miami two weeks ago — and Sanchez plunked him in the back of the head.
He said all the right things after the 49ers' blowout, as he always seems to do, careful about not exacerbating what could soon be a full-blown quarterback controversy.
"I get excited any time they ask me to go out there and help the team," Tebow said, brushing aside question after question about his limited playing time.
Tebow said last week that compared to this time a year ago in Denver, he's actually playing more. That is, until the Broncos decided to bench Kyle Orton after a 1-4 start and gave Tebow a chance. What followed was an amazing run of five fourth-quarter comebacks in eight games as Tebow led Denver all the way to the playoffs — and an overtime win at home over Pittsburgh.
Success came despite constant criticism about his mechanics and inability to play well until the final quarter of games. But somehow, he found a way to win. Just as he did at the University of Florida, where he won the Heisman Trophy in 2007 and played on two national title-winning teams in 2006 and 2008.
The Jets had a front-row seat to Tebow's heroics last season, when he capped a 95-yard scoring drive in the final moments with a 20-yard touchdown run — a finish that upset Ryan so much, he needed to be examined for a severe case of indigestion.
Despite all that, Broncos boss and Hall of Fame quarterback John Elway never viewed Tebow as the answer in Denver. So, when it appeared the Broncos were closing in on signing Peyton Manning, Jets general manager Mike Tannenbaum started thinking about some possibilities.
"Hey, what do you think," he asked Ryan as they waited for a flight at Newark Liberty International Airport, "about getting Tebow?"