Connecticut Open replaces New Haven on WTA tour

Published on NewsOK Modified: June 10, 2014 at 12:22 pm •  Published: June 10, 2014

HARTFORD, Conn. (AP) — Connecticut's stop on the women's tennis tour changed its name Tuesday after landing a new sponsor.

What had been the New Haven Open is now the Connecticut Open presented by United Technologies.

Tournament director Anne Worcester said the new name is designed to broaden the event's overall appeal and more appropriately reflect the state's investment.

Gov. Dannel P. Malloy's administration last year agreed to spend $618,000 to buy the Women's Tennis Association sanctioning rights to the tournament and keep it from moving to North Carolina.

"With an economic impact of approximately $26 million annually, it goes without saying that this tournament is good for Connecticut," Malloy said Tuesday. "Each year, the tournament draws tens of thousands of spectators and volunteers from across the country, many of whom eat at local restaurants, stay at local hotels and shop at local businesses."

United Technologies Corp., which is based in Hartford, agreed to become the presenting sponsor for the next two years. Financial terms of the deal were not announced.

A men's, women's or combined tournament has operated in New Haven since 1990. But the tournament has not had a title sponsor since Pilot Pen left in 2010 along with the male players.

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