Harry Potter is also known as “the boy who lived” — and Warner Bros wants to keep it that way, according to Deadline.com.
The studio, which has been behind the franchise from the start way back in 2001, has now created a dedicated team to oversee its ongoing relationship with Potter creator JK Rowling.
The Harry Potter Global Franchise Development team will be based in London and Burbank, and will help foster the studio’s expanded creative partnership with Rowling. Warner UK, Ireland and Spain President and Managing Director Josh Berger will add the title of President of HPGFD to his current role. The team will develop and execute a “high-level strategic vision” for the Potter brand, and its ancillary businesses, working closely with Rowling’s team at The Blair Partnership and other stakeholders and partners, Deadline.com reports.
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