Star Appeal. Fans of every team will get to see every team, every year. That means never missing out on the one-and-done stars like Kevin Durant and Xavier Henry and others.
Quality Games. The home-and-home schedule format, coupled with Nebraska and Colorado hitting the exits, will produce more games (18) and more good games within the conference.
RPI Boost. Assuming there won’t be a major dropoff in several of the Big 12 locales, all those conference showdowns will only enhance the conference’s stature nationally. The boost in RPI will also enhance individual team resumes.
Non-Conference. The increase in league games will force some teams to dumb down the non-conference portion of the schedule, leaving little to get excited about in November and December. Locally, while the Thunder steals the hoops scene, the Cowboys and Sooners will be on the back burner until the Big 12 begins.
Lost Wins. For the most part, Nebraska and Colorado have played patsy to the rest of the Big 12. Even trips to Lincoln and Boulder were considered at least winnable, at worst. There will be few gimmes in the new Big 12.