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The Oklahoman’s reporters reaching the readers any way they can

by Alan Herzberger Modified: April 18, 2013 at 1:45 pm •  Published: April 12, 2013

Zeke Campfield has been on the front page of The Oklahoman a lot in recent months. He’s been the lead reporter the past six months investigating the process relating to Gov. Mary Fallin’s decision to abandon plans for an online health insurance exchange.

But on Wednesday, Zeke appeared on our Opinion page. Not his reports, of course. Zeke’s reports are factual and fair — not filled with opinions.

His appearance on the Opinion page came from a letter to the editor:

I enjoyed Oklahoman reporter Zeke Campfield’s Twitter coverage of the Gov. Mary Fallin email release a couple of weeks ago. Campfield live-tweeted the event, providing updates that were informative and interesting.

Zeke Campfield's twitter page
Zeke Campfield's twitter page

That’s the beautiful thing about social media. Zeke is able to provide more insight on his day-to-day work than reporters of past generations were able to do. Sometimes, a reporter has to wait … sometimes for hours. And in most cases like that, they aren’t serving punch and cookies.

Even more important is the second sentence of the letter.

I had followed the request for the email release only tangentially until that day; via Twitter, Campfield provided not only current updates, but also background information.

That shows how reporters and editors who actively engage with our audience can increase public awareness of important issues — like health care.

And that’s why were here. And when I say ‘here,’ I mean ‘as many platforms and places that we can be.‘ it’s on; it’s on; it’s on Facebook; it’s on Twitter; it’s on video; it’s on our blogs; it’s on mobile.

And I should close with the end of the letter …

Thanks, Mr. Campfield, for bringing that day, and the underlying issue, to light.

… only because it sheds light on today’s user — a news consumer constantly bombarded with information from many different avenues but who eventually became engaged in a story of great public significance because of social media. Sometimes, that’s what reaches the user even though we had already written a half-dozen stories on the subject and had it on our NewsOK showcase pages  and in The Oklahoman off and on for months.

We’ll reach them any way we can.

by Alan Herzberger
Digital Managing Editor
Alan Herzberger is the Digital Managing Editor for and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products. He’s been with The Oklahoman since 1997, when he joined the sports...
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