Each afternoon, we post a video at the top of NewsOK.com that previews what you can expect to see in The Oklahoman the following day.
It’s called “The Play.” I blogged about the video when we started producing it last April. It’s gotten better and better each week since then, and it’s become a great addition to the NewsOK home page each afternoon and evening as we transition from daytime NewsOK front page to the evening NewsOK front page.
As just a quick aside, I’ll share this: We don’t see a huge difference in the home-page audience on NewsOK in the evening in comparison to the daytime. The same types of stories resonate with the audience. The biggest difference we’ve identified is that our audience drops off after 5 or 5:30 p.m. and picks back up after about 8 or 8:30 p.m. We actually spike during the 10 p.m. hour as readers get their last taste of the news before retiring for the evening at a reasonable hour, I’m sure.
Anyway, “The Play” is part of our evening option for readers as they settle in after a long work day.
I’ll repeat what I wrote last April:
The idea is to give our readers a peek at what’s to come in The Oklahoman the following day. After all, we know local users spend a lot of time on NewsOK each day. And we know they’re reading a variety of stories throughout the day– breaking news, headlines from around the world, blog posts, sports updates or serious in-depth journalism.
Stories and information of all kinds are available on NewsOK every day.
But while all that is happening, reporters and editors are also busy being journalists. They are gathering, reporting, writing, editing, re-writing and re-editing stories until they are ready to be publicly discussed and released to the readers on NewsOK, in The Oklahoman and on Oklahoman.com.
And I’ll add this now that we’re nine months into it:
As a news consumer, I’ve started getting value from “The Play” video that I never expected to get. For me, it serves as a deep breath, a recap and a look ahead.
Every day is so busy. I feel like I’ve read a million headlines — from North Korea to McLoud, as was the case this week. “The Play” helps slow it all down. It gives me a recap. It tells me what I need to remember. And it tells me what I can expect to read more about tomorrow.
That’s a good service for a small investment of about four minutes.