His first suggestion is to make friends with the person who sells and stocks the wine when you’re shopping. “The best strategy is to form a relationship with your wine retailer and try new things,” he says. “As they learn your palate and what you like, they’ll be able to suggest new and interesting wines that you may never have heard of and would never have tried on your own.”
As for finding the perfect wine pairing with your reception entrées, the general rule is to match flavor intensity – a lighter menu with a lighter wine, a richer menu with a richer wine. For the best for your budget, however, Vaynerchuk recommends going with a versatile wine, like some from the Dao, Douro and Alentejo regions of Portugal. That way, guests can have a meal choice and you don’t have to worry about buying a large variety of wines.