'The Wild, The Innocent & The E Street Shuffle' turns 40

Bruce Springsteen's second record landed on shelves exactly 40 years ago today and while it failed to launch the singer to stardom, it set the ethos for "Born to Run", the album that would.
by Matt Carney Modified: September 11, 2013 at 3:17 pm •  Published: September 11, 2013
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Near the end of last year I spent a whole column on Japandroids’ “Celebration Rock”, an album of wild, romantic impulses exhorting youth and recklessness as virtues in equal measure. Its hard-living characters are mostly reductive; burnouts cast as heroes hollering nonsense like “adrenaline nightshift” because that kind of thing is really fun. It wasn’t the best record I heard in 2012 but it was sure as hell my favorite.

That “Celebration Rock” ethos of young love striving for immortality in the mundane is near and dear to the heart and history of rock and roll, and nobody cast it in a more vivid, fantastic light than Bruce Springsteen, whose second album “The Wild, The Innocent & The E Street Shuffle” hit shelves precisely 40 years ago this week.

“The Wild”’s legacy is a curious one. You’d be hard-pressed to find anybody arguing that it’s Springsteen’s best or most widely influential record, or even that it’s the most pivotal one in his canon — and absolutely nobody then or now would recommend it or any of his albums ahead of seeing the E Street Band in person— and yet it’s the most romantic, mythic and impulsive: His wannabe-Dylan poet chucking a bottle of wine at the stars. Where most would see some losers twiddling joysticks in an arcade a 23-year-old Bruce has the gall to say he’s “bangin’ them pleasure machines” on “4th of July, Asbury Park (Sandy)”. “The Wild” is where he and the band nailed the ethos of “Born to Run”, the album that thrust him into the level of fame he still occupies nearly four decades later.

By 1973 Springsteen’s hero Bob Dylan was 33 and longhaired men from across the pond in bands with names like Slade, Deep Purple and Thin Lizzy were hitting on the rock charts with sleazier, heavier fare. His work was nearly a decade away from incorporating politics and David Bowie and Elton John were defining the glamorous and mysterious sides of rock stardom. The thought of an earnest, naïve kid from Jersey hardly revved anybody’s engines. Springsteen’s debut “Greetings from Asbury Park, N.J.” yielded Columbia Records just 25,000 sales that year, prompting the company to cut the marketing budget for his next record, set for a September release, in half. Coupled with Columbia firing Springsteen’s strongest ally Clive Davis, the setbacks were too great for all the world’s wildcat rhymes and mythic nonsense to overcome, according to biographer Clinton Heylin.

But for every studio session the band seemed to play 10 shows, winning over fans by the score with their perilously tight rhythms and high-octane, no-frills showmanship. Columbia pressured Springsteen for a single, so he responded by heightening the drama of these performances and badmouthed Irwin Siegelstein (then the head of NBC Television while also running Columbia), who eventually sponsored the studio time needed to cut the record in exchange for a moratorium on his public whining.

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by Matt Carney
Online Editor
Matt Carney is the night editor of NewsOK.com and a 2011 graduate of the University of Oklahoma Gaylord College of Journalism and Mass Communication. He was born in Tulsa, lives in Oklahoma City and misses QuikTrip every day.
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