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Theater hired 'gunmen' for 'Iron Man 3' screening, panicking some patrons

by Matthew Price Published: May 10, 2013

A Missouri theater has angered some patrons by hiring actors dressed as gunmen for the opening of the “Iron Man 3″ showing.  The event, less than a year after a shooting at a movie theater at the opening of “Dark Knight Rises” in Aurora, Colorado, panicked some theatergoers, who called 911, according to a Gawker story.

The Jefferson City, Mo., Goodrich Capital 8 hired several actors to play gunmen and other costumed characters at the event. A photo of the crew – who have orange-tipped guns – can be seen via Facebook.

“We received a series of 911 calls stating that a man dressed in all black and body armor and a rifle was walking into Capital 8 Theaters,” Capt. Doug Shoemaker told ABC17.

Goodrich Capital 8 posted an apology on its Facebook page.

“We apologize and are sympathetic to those who felt they were in harm’s way with our character promotion for Iron Man 3. This was not a publicity stunt. We have worked with the Cosplacon group on many movies to dress up and help entertain our customers. We have had many complaints about the members dressed specifically as S.H.I.E.L.D. operatives carrying fake guns. We didn’t clearly tell our customers and some people didn’t realize it was for entertainment purposes only. We apologize that police were called to come out to our theater. We have a wonderful working relationship with the Jefferson City Police Department. Going forward we will take the necessary steps to make sure this doesn’t happen again. Security and safety for our customers is our number one priority.”

There have been similar promotions in Oklahoma theaters for superhero films, though I only recall seeing cosplayers who were obviously comic-book or movie characters.

H/T Robot 6

by Matthew Price
Features Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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