Jeff Dozier, general manager of Penn Square Mall, said the remodeled theater is one of many amenities for mall shoppers.
“Moviegoers are flocking to the theater to catch Hollywood's latest hits and we couldn't be more thrilled with the response,” he said. The mall itself is in the midst of an extensive renovation project, including new entrances and an overhaul of the food court.
Noonan said the most noticeable change to the movie theater is the chairs, which are larger and more comfortable. Fifty to 70 percent of the seats were removed from each auditorium to make room for the new chairs, which also require wider aisles and stadium seating.
“We lose a lot of seating capacity but we find the attendance goes up. People are coming to the movie for the experience,” he said.
What didn't change are the ticket prices, which are $5 before noon and range from $7.75 to $12.50 for all other shows. AMC also plans to add reserved seating to the theater in the coming weeks.