Think pink, youth when it comes to lipstick

/> "Pink is very versatile,” she said. It works with a smoky eye and more naturally pink lip or a more neutral eye shadow and bright pink lips.

Hoffman also likes bold pink lips with a more subdued face. No eye shadow, just mascara. Make lips the focus. He suggests Shu Uemura PK 360 for that pop of lip color. Even better, the shade looks good on all skin tones.

"Don’t wear heavy makeup, because that starts to date you,” he said.

Predictability can age you, too. Black women have a tendency to reach for dark pink lipstick, a look Hoffman calls "old school.” "Go nude pink,” he said. "It’s beautiful and the best, most modern bet. ... Keep it modern and go light.”

Darker skin tones look good in Shu Uemura’s PK 316 or PK 300, he said, but those colors also work well for every woman who wants a lighter, softer shade.

"They’re sheer, glossy light pinks that work on literally every skin tone,” Hoffman said.