Pucker up to pink. It’s an age-erasing lipstick. Pink lipstick with a bit of shine and moisture gives a natural pop. It looks modern and more youthful than a dark, thick swipe of matte burgundy or red, said Jason Hoffman, lead principal artist for Shu Uemura. "Anything you can do to make the skin look fresh and glowing takes years off,” he said. Who knew lipstick could make a woman look more youthful — or older? Charla Krupp, author of "How Not to Look Old,” said dark lipstick can be aging. It tends to seep into fine lines around your lips and draws attention to any other darkness on your face. Pink lipstick is luminescent and gives shine and lightness around the mouth. "Pink is one of the easiest colors to wear,” said Alex Mendez-Kelley, owner of The MakeUp Bar. For many women, pink lipstick conjures up bubble gum or frou-frou, but colors range from pale to shocking with oodles of rose and mauve in between, she said. If ever there’s a time to embrace pink, it’s now. Pink rules at the makeup counter this year, so choices are plentiful. Of all women, redheads probably have the most difficult time finding the best pink for them. Try a pink coral, such as Esprit by T. LeCleric or a gloss such as Nars Pillow Talk, and don’t be afraid to experiment, Mendez-Kelley said. "Pink is very versatile,” she said. It works with a smoky eye and more naturally pink lip or a more neutral eye shadow and bright pink lips. Hoffman also likes bold pink lips with a more subdued face. No eye shadow, just mascara. Make lips the focus. He suggests Shu Uemura PK 360 for that pop of lip color. Even better, the shade looks good on all skin tones. "Don’t wear heavy makeup, because that starts to date you,” he said. Predictability can age you, too. Black women have a tendency to reach for dark pink lipstick, a look Hoffman calls "old school.” "Go nude pink,” he said. "It’s beautiful and the best, most modern bet. ... Keep it modern and go light.” Darker skin tones look good in Shu Uemura’s PK 316 or PK 300, he said, but those colors also work well for every woman who wants a lighter, softer shade. "They’re sheer, glossy light pinks that work on literally every skin tone,” Hoffman said.
Pink picksColor suggestions from Devin Whiting, cosmetics manager for Balliet’s: →Light skin: Trish McEvoy Sheer Hong Kong. →Medium skin: Bobbi Brown Metallic Lip Color in Ruffle. →Dark skin: YSL Rouge Volupte #11. From Alex Mendez-Kelley, owner of The MakeUp Bar: →Light skin: Chantecaille Lotus. →Medium skin: Paula Dorf Celebration. →Dark skin: Nars Shiap. From Lilly Stone, owner of Sooo Lilly: →Light skin: Flamingo. →Medium skin: Tickled Pink. →Dark skin: Flamingo with Goldie Luxe gloss.