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Throwback Thursday: AAU Shuperstar

by Matthew Price Published: September 26, 2013

One thing modern comics don’t have enough of is comic-style advertising.  I used to love Hostess Ads featuring superheroes.   Other attempts were not as successful: The AAU Shuperstar was an attempt by AAU to use the popularity of comic-style heroes to sell shoes.

Here’s a throwback advertising AAU shoes from the late 1970s.   This ad is from the Dec. 1977 issues of DC Comics, and man – is this full of some horrible puns.



by Matthew Price
Features Editor
Features Editor Matthew Price has worked for The Oklahoman since 2000. He’s a University of Oklahoma graduate who has also worked at the Arkansas Democrat-Gazette and was a Dow Jones Newspaper Fund intern for the Dallas Morning News. He’s...
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