Thunder expands its TV viewership area by 65 percent

The NBA team will go into Missouri and Nebraska for first time and more of Kansas to reach more than 3.8 million homes
by Mel Bracht Published: October 29, 2013
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The Oklahoma City Thunder's viewership area is growing by 65 percent this season, adding more than 1.5 million homes with the telecasts expanding into western Missouri, Nebraska and more of Kansas, according to officials with the team and Fox Sports Net.

Last season Thunder telecasts reached about 2.3 million homes, which included Little Rock and Fort Smith, Ark., said Dan Mahoney, Thunder vice president of corporate communications and community relations. The team's new five-state TV region of Oklahoma, Kansas, Arkansas, Missouri and Nebraska will reach about 3.8 million homes. The team needed league approval for the expansion.

“We are thrilled with it,” Mahoney said. “We think there is great support in the region for the Thunder, and we look forward to finding as many new fans as we can get.”

The Thunder has sold out its last two preseason games in Wichita, Kan., and Mahoney said that area represents the second largest group of followers of the team's Twitter account.

FSN spokesman Geoff Goldman said the Thunder had been carried in parts of Kansas since the 2009-10 season. Kansas City, which will air 61 telecasts, will account for almost half of the new homes with more than 700,000 homes, he said. The number of Thunder telecasts on Fox Sports Kansas City and Fox Sports Midwest will range from 52 to 70, depending on the market.

“The Thunder is one of the league's top teams,” Goldman said. “For basketball fans in those areas, they will have a chance to see high-quality NBA basketball several times a week.”

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by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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