Thunder jumps to No. 3 in NBA local TV ratings

Thunder posts 132 percent ratings increase over last season in games on Fox Sports Oklahoma
by Mel Bracht Published: May 3, 2012
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Making a 132 percent ratings jump from last season, the Oklahoma City Thunder moved into third place in the NBA's local sports ratings. The Thunder averaged a 6.58 rating on Fox Sports Oklahoma.

The Thunder tied the Minnesota Timberwolves in posting the biggest increase, according to a survey by SportsBusiness Journal.

The San Antonio Spurs led the league with an 8.0 on Fox Sports Southwest despite a 21 percent decrease from last year. The Miami Heat, with a 6.59 rating, edged the Thunder for second place.

Combined local TV ratings for all 27 U.S.-based teams that SportsBusiness Journal obtained ratings information on were up 18 percent over last year.

KSBI-52 to air Rangers Friday night games

KSBI-52 is expanding its sports coverage by adding the Texas Rangers Friday night over-the-air broadcast package and four Kansas City Chiefs preseason games, KSBI president Vince Orza announced Thursday. The first game will be May 11 against the Los Angeles Angels.

This will be the first time that an Oklahoma City station has carried the Friday night package for the Rangers, which have reached the World Series the past two seasons.

“We're pleased to be part of the Rangers network especially given their terrific start to the 2012 season,” Orza said.

The Chiefs preseason schedule includes games against the Arizona Cardinals, Aug. 10; St. Louis Rams, Aug. 18, Seattle Seahawks, Aug. 24, and Green Bay Packers, Aug. 30. KSBI also will carry the weekly “Chiefs Insider” and “Chiefs Kingdom” programs during the season.

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by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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2012 NBA local TV ratings

Team, Rating, Avg. Households

1. San Antonio, 8.00, 70,000

2. Miami, 6.59, 104,000

3. Oklahoma City, 6.58, 47,000

4. Chicago, 5.85, 204,000

5. L.A. Lakers, 4.64, 258,000

Compiled by SportsBusiness Journal

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