The Oklahoma City Thunder capitalized on its 55-win regular season with a 52 percent increase in game ratings on Fox Sports Oklahoma. The Thunder averaged a 3.2 rating for the 75 telecasts, up from 2.1 for the 2009-10 season.
The Thunder showed ratings increases each month of the season — October, 2.3; November, 2.6; December, 2.8; January, 3.1; February, 3.3; March, 3.7; April, 5.5.
FSOK's best rating was a 7.3 for a game at the Los Angeles Lakers on April 10. The best overall rating was a 11.1 for ABC's telecast of a home game against Miami on Jan. 30.
Even with the ratings' increase, the Thunder ranked fourth from the bottom in the NBA for total viewership with 21,000 average households, according to data compiled by the Sports Business Journal. Oklahoma City, ranked No. 45, is the league's third smallest TV market, ahead of only No. 48 Memphis and No. 52 New Orleans.
San Antonio dominated the NBA's local TV ratings with a 10.2 average, up 52 percent from last season, followed by Utah's 5.6, Miami's 4.9, the Lakers' 4.8 and Boston's 4.7.
— FSOK narrowed the ratings gap for Game 2 of the Thunder-Nuggets series. FSOK had a 6.3, while TNT had a 6.7 for a 13.0 total. For Game 1, FSOK had a 5.9 and TNT an 8.0 for a 13.9.
— ESPN/ABC takes over NBA playoff coverage the next three days, including an Easter Sunday doubleheader on ABC — Miami at Philadelphia at noon and Boston at New York at 2:30 p.m.
— Dave Pasch, Doris Burke and Holly Rowe will call Game 3 of the Thunder-Nuggets series at 9 p.m. Saturday on ESPN.
— ESPN will air a special 90-minute NFL Draft special with Bill Parcells at 8:30 p.m. Tuesday. Parcells, who has a history of rebuilding franchises through the draft, will share his inside knowledge of how the draft works.
— TNT commentator Charles Barkley has irritated some Thunder fans with his criticism of the team, but Barkley admitted Wednesday night he was not an NBA expert. “We're not experts. We just have strong opinions,” he told host Ernie Johnson. “God is the only expert.”