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Thunder TV ratings increase

by Mel Bracht Modified: April 21, 2011 at 5:03 pm •  Published: April 21, 2011
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The Oklahoma City Thunder capitalized on its 55-win regular season with a 52 percent increase in game ratings on Fox Sports Oklahoma. The Thunder averaged a 3.2 rating for the 75 telecasts, up from 2.1 for the 2009-10 season.

The Thunder showed ratings increases each month of the season — October, 2.3; November, 2.6; December, 2.8; January, 3.1; February, 3.3; March, 3.7; April, 5.5.

FSOK's best rating was a 7.3 for a game at the Los Angeles Lakers on April 10. The best overall rating was a 11.1 for ABC's telecast of a home game against Miami on Jan. 30.

Even with the ratings' increase, the Thunder ranked fourth from the bottom in the NBA for total viewership with 21,000 average households, according to data compiled by the Sports Business Journal. Oklahoma City, ranked No. 45, is the league's third smallest TV market, ahead of only No. 48 Memphis and No. 52 New Orleans.

San Antonio dominated the NBA's local TV ratings with a 10.2 average, up 52 percent from last season, followed by Utah's 5.6, Miami's 4.9, the Lakers' 4.8 and Boston's 4.7.

Short takes

— FSOK narrowed the ratings gap for Game 2 of the Thunder-Nuggets series. FSOK had a 6.3, while TNT had a 6.7 for a 13.0 total. For Game 1, FSOK had a 5.9 and TNT an 8.0 for a 13.9.

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by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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