Meanwhile, the babies’ parents fall head over heels in love with the franchise for coming to see their expanding family in the hospital and providing some useful and cool clothing and trinkets. You can bet those parents, especially if they have older children, are going to start following the Thunder. Some will buy merchandise. Some will become regulars down on Reno Ave.
It’s genius. And it’s something we haven’t written or talked much about. But this is what new franchises like the Thunder must do to slowly grow its fan base. One baby at a time, the Thunder is building its community.
Free bibs, bootees and blankets now could mean big bucks later.