Reports of scalping of Healing in the Heartland tickets may have been overblown. As of Wednesday afternoon, eBay showed only 19 completed listings and one active listing for concert tickets. Some listings showed completed sales at five times cover price.
Another online sales site had dozens of posts referencing the tickets, though most were from fans seeking tickets.
The sale of tickets to charity events is allowed on eBay. However, according to an eBay policy, for major charity events where 50 percent or more of the proceeds will be dedicated to charity, sellers must donate at least 20 percent of the final sale price. The seller can designate a charity of their choice through eBay's Giving Works program.
StubHub.com, which is a popular online ticket sales site and an eBay company, did not offer tickets to the Blake Shelton benefit show. Instead, the site offered a link for users to donate to the United Way of Oklahoma City.
Emma Leggat, head of corporate social responsibility at StubHub, said the company wanted to help in the wake of the tornado.
Leggat said when possible, StubHub would like to work with nonprofits to help them benefit from resold tickets.
“We are exploring ways we can serve as a fundraising partner when it comes to these types of events,” Leggat said. She said the company is in the early stages of a program partnering with nonprofits to benefit from secondary ticket sales and to sell tickets to nonprofit events.
Oklahoma nonprofits working on tornado-related benefits interested in finding out more about this program can email firstname.lastname@example.org.
Some ticket resellers used StubHub to resell tickets to the 12/12/12 concert to benefit Hurricane Sandy victims. StubHub.com donated all of its proceeds from 12/12/12 concert sales to the Robin Hood Relief Fund, and then rounded that figure up to $1 million.
The initial allotment of tickets to the Shelton concert sold out in 12 minutes. However, more tickets were made available Wednesday morning. Ticketmaster.com, which sold the tickets, had a strict eight-ticket limit, according to information provided on the site. Ticketmaster also had technical procedures in place to prevent automated software from buying tickets for the show. Day-of-show sales had a four-ticket limit.