Services at Reflexia range in cost and substance. The 11-euro, half-hour cat nap takes place in a dim room where black leather loungers are separated by Japanese folding screens; a one-hour snooze in a private chamber can be purchased for 40 euros ($60).
Those who can't sleep can play computer games, grab a book off the club room's shelf or just sit back and relax with a drink and a bite for 6 euros ($8) an hour.
The only thing missing so far? Sleepy customers.
On Tuesday, a day after the grand opening, candles were burning and the Italian ham was waiting — but the couches were empty except for one.
On it was Gundula Schatz, who described herself as both a client and a prospective partner looking to offer yoga courses at the establishment. Asked how her couch felt, she replied "like in seventh heaven!"
Schurin says he's patient.
"While we were still building with all the mess and dust, people passed by and saw the word 'sleep' ... and turned to me and said, 'Can I sleep here?' And I said 'Yes, but please wait until we're open.'
"Austrians are cautious people," he added. "It takes them a while to get used to new ideas."
But the concept left at least one passer-by cold Tuesday.
"I sleep on the job," said Rolf Bachler, when asked if he was in need of a power-nap.