But now, Texas Tech is doing nothing about Tuberville. It sends an extremely mixed message.
Behavior like this isn't OK — until it is.
Tuberville did apologize to the grad assistant, Kevin Oliver, for his actions.
“After watching the film when I got home,” he said Monday, “it was obvious what a lot of people were upset about and it upset me, too.”
According to media reports during that press conference, Tuberville got emotional while talking about the incident.
Hey, that's good. He feels badly. He is contrite.
But that doesn't change the fact that he deserves to be punished for what he did. He should be sitting in Lubbock, not coaching in Stillwater.
Jenni Carlson: Jenni can be reached at (405) 475-4125. Like her at facebook.com/JenniCarlsonOK, follow her at twitter.com/jennicarlson_ok or view her personality page at newsok.com/jennicarlson.